Business is C2B and not B2C

As a business person we all are aware about the two words like B2B and B2C.

Business to business (B2B)

Business-to-business means one business selling their products to another business like raw materials and products in wholesale. In B2B the quantity of products sold and purchased is large. In general, in B2B, one business states it's requirements and the other business fulfills the demand of the first business.

Business to customers (B2C)

B2C means business to customers. it means the business or the retailers selling their products directly to the end customers. In B2C, the business offering the products to the customers and if that product fulfills some requirements of customers then customers purchase that product.

The C2B Concept

Customers have  certain requirements  and all the products  are not fulfilling  their all the requirements. As you can see, the B2B and B2C business practices are fulfilling only the majority of requirements of its customers and not fulfilling all the needs of their customers.

In such situations, customers are always trying to switch to the products who fulfills their maximum requirements and in this situation the loyalty towards products or brand are not achievable by the businesses and organizations.

If customers switching to other products then businesses have to find new customers for their products and by doing so they are maximizing their expenditure on marketing activities.

There are primary two objectives of marketing activities, the first is to retain the existing customers and second is to maximize implied demand.

Now consider an organisation which always trying to get  feedback  from their customers  and  which is working according to its customer's requirements and trying to provide products which fulfills all the requirements of its customers, then in such environment, the customers are susceptible to be loyal to the organization and trying less to find another products which fulfills their all the requirements. 

This kind of business philosophy is known as C2B.

If an organisation follows this kind of philosophy then it can save huge expenditure on marketing of its retain part and also saves the time of its customers and of its own.

C2B philosophy has several other inherent advantages also.

In today's highly competitive environment, the philosophy of customers to business C2B is more helpful for businesses who are trying to sustain and prosper.

Proven entrepreneurs in the present era are always advocating the business philosophy of C2B.....

Dynamic Management

We all have heard about Strategic Management, Scientific Management and simply Management etc. but in present era of highly competitive and fast changing market, a new term comes into picture that is called Dynamic Management.

Strategic management relativity takes more time where as Scientific management relatively takes more calculations and related time for that calculations. Though both these methods has its own importance and priorities in hierarchy.

But in the present era of fast changing environment, we have to take faster decisions according to circumstances and we have to consider all the factors related to that decision making very fast.

For example, if you take only one month time into taking hire level management decisions then it will be wary late because if you consider a Smartphone market then you can see that there are several new phones launching in the market every month with new technologies and innovations.

If you wait for deciding the technology and innovations in your new product then someone else will introduce it. Research and development has it's own time constraints.

In this situation the role of Dynamic Management comes into play. We have to think in advance. We have to be the first and not the best. We have to believe in future when no one believes in that future.

For example if a product has any quality issues and we comes to know that after mass production, then repetitive purchase by customers will not be possible, but it should not be considered the case of lose.

Influence the demand of that product in the way that makes more single purchase and that single cumulative purchases becomes equal to the repetitive purchases and relatively it will be converted into revenue and profit.

Only of high quality and experienced managers can handle the situations in Dynamic Management.

This blog only indicates about very finite element of Dynamic Management but it can be a guiding direction.

Remember if you will not be succeed then definitely someone else will do it.....